April 27, 2011 Leave a comment
Getting the word out about your business does not have to cost as much as you might think. There are many affordable ways you can advertise your business with a small budget.
Many restaurants, cafes, and diners have billboards and other places where local businesses can leave banners. Design a flier with your logo, contact informatin and current deals and leave them anywhere where it’s allowed.
Same as fliers, but on a smaller scale! Their size makes them more convenient to distribute. Give out business cards liberally to people you think might be a possible customer, or willing to pass your card onto others.
An inexpensive magnetic sign is a great way to put your daily commute to work for you.
With websites like CafePress.com, Zazzle.com and others, it’s easy – and affordable – to createdesign your own shirts to wear wherever you go…especially events where potential customers might lurk! Added bonus: If your t shirt is cool enough other folks might want to get it as well.
If you do business online, PPC (Pay-Per-Click) advertising like Google AdWords ( http://adwords.google.com/ ) can be a cost effective way to acquire targeted clientstraffic to your web site. You can create a few ads and only pay the cost of advertising when someone clicks.
Advertise With Others
This one is a bit more ambitious, but if done right could actually earn you money. Organize a coupon book and contact other companies who might want to advertise in it. You can charge them a fee for listing their business in the coupon in the book. Simply research how much producing and distributing the book will cost and make sure the rates you charge businesses covers your cost…or more.
To learn more ways to promote and grow your business at 7MainStreet.com.